Which Top Level Domain Name?

August 10, 2013

A Top Level Domain (TLD) is the last part of the domain name. For example, the .com / .net / .org / .co.uk part. When you register a domain name, you will need to select which TLD you want. In this post, I will discuss some of the things to consider when you register your domain name.

If you are running a local business, then you should consider registering the .co.uk domain name (or the equivalent country code TLD for your country of residence). Your local UK visitors will be reassured that they are dealing with somebody in their own country.

A .com domain name suggests an international site. This is a good one to have if you are hoping to do more international business or even if you just want to make your company look bigger than it is. Another favourable reason to have a .com domain is that many web browsers will automatically pick the .com when no TLD is typed in.

Having one of the less frequently used TLDs such as .net or .org can give the impression that your first choice of TLD was unavailable. Otherwise, there is no particular disadvantage with the use of these less popular TLDs. There will be no problems with visitors finding your site, as long as you properly promote your website with the full domain name.

There is no need to confine your choice to a single TLD. With domain registration fees being so cheap, it makes sense to register the .com, .co.uk, as well as any other available TLD versions of your desired domain name. It is good practice to select one to serve as the primary website address – the other domain names can then redirect to this main domain name.