Google to penalise non-mobile friendly websites
Google want happy mobile users. That’s why they have announced that they are going to make mobile friendliness a significant ranking signal.
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
In summary, if your website isn’t mobile friendly, then you could get a noticeable drop in your rankings and traffic.
If you use Google Webmaster Tools, you may have already had some alerts from them if your website isn’t mobile friendly.
You can use this Google tool to check whether your website is mobile friendly or not. If your website is not mobile friendly then you need to consider upgrading.
A responsive mobile design is the most popular choice, but you can choose to have a separate hosted mobile version of your site. Read more about the difference in my previous blog post – mobile friendly vs mobile responsive.