Category Archive for "Search Engine Optimisation"

When was the last time you Googled yourself?

Making your business discoverable, or getting yourself to ‘come up in Google’ is something that every small business owner will appreciate the need for. It’s something that most people will typically associate with a website, and at some point we

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Google to penalise non-mobile friendly websites

Google want happy mobile users. That’s why they have announced that they are going to make mobile friendliness a significant ranking signal. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will

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Whats the difference between mobile friendly and mobile responsive?

Having a mobile ready website is something that is already on the wish list for most businesses. I’m not going to go over the advantages of optimising for mobile devices as I’m sure you’ve heard it all before. What I

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Finding the balance between SEO and social

  When you plan your social media presence what’s your priority? There are two main answers I get from people that are just starting out. The most popular answer is ‘more sales’. The second most popular answer I get is

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WordPress and SEO

WordPress has some great SEO capabilities built in, but anyone serious about their SEO will want to use a specialist plugin. There are a number of them available, but they all do pretty much the same thing so you only

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How to make use of meta descriptions

A meta description is a short text description of a web page. This text is never actually seen on the web page itself, but is used by search engines and is seen on search engine results pages (SERPs). To help

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What Is Bounce Rate And Why Is It Important?

A ‘bounce’ is a single-page visit to your website; so, when a visitor views just one page and then leaves the site, they have bounced. Bounce rate is the percentage of your total visitors who bounce. You can monitor the

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Magento and Duplicate Content

When pages with the same (or very similar) content exist as different URLs, this is duplicate content.  Google can detect this and may decide to list only one of the URLs in its search results. In Magento, products can be

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Magento and Google Sitemaps

If your Magento store is ready for launch, you have all your products added and have followed my previous SEO tips then you are ready to submit an XML sitemap to Google. Magento has a built in XML sitemap generator

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SEO Tips and Tricks for Magento Stores

You have just been given your Magento site. You want to start adding your products so that you can launch your store. You probably aren’t even thinking about Search Engine Optimisation right now. SEO can sometimes seem to be a

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