Amazon Image Requirements

February 12, 2014

All products listed for sale on Amazon are required to have a photograph which accurately represents the product. A main image is required for both the parent and child products, so if you have one product in many different colours, you need to have a picture for each variation.

If any main image (parent or child) is missing or fails to meet the Amazon guidelines, then your whole product will be hidden from search results. You can check if any of your products are affected by running the “Listing Quality & Suppressed Listing Report”, found in the Inventory > Inventory Reports section of your Amazon seller account.

Here’s a summary of the image guidelines provided by Amazon:

  • JPEG file types are preferred. Make sure you have no spaces in the file name.
  • Images must be at least 500 pixels on the longest side. However, it’s recommended to have them at least 2560px. To allow the zoom functionality to work they need to be at least 1000 pixels wide or high.
  • Main images must have a pure white background.
  • Do not use black and white photos.
  • The product must fill 85% or more of the image and the image must show the entire product. Use additional images to show any close-up areas.
  • The image should be an actual photograph and not an illustration or graphical representation.
  • Accessories or props that are not included with the product for sale are not allowed to be within the shot.
  • No extra text, watermarks or logos are allowed in the image.
  • If you sell clothing, there are further rules. Men’s and women’s items must be modelled on a human and children’s clothing can be shot flat. No mannequins are allowed and images must not show packaging or swing tags. Recommendations for shoes are to show one shoe and do not include the box within the image.
  • For lingerie and swimwear there are further requirements to ensure that nothing is interpreted as indecent. I’m not going to go into detail about what their rules are as I don’t want Google to pick up any of those kind of keywords 😉
  • Finally, for a bit of added randomness, I just wanted to mention their recommendation for shooting umbrella photographs. Umbrellas should be open and pointing to the right. So, now you know!

More info from Amazon can be found here:

With all these requirements in mind, I asked professional photographer Daniel Cadden for his expert tips for shooting product photos. Here is his advice.

1) Use a longer focal length to minimise distortion, ideally at least 50mm with an APS-C sized sensor that most consumer dSLRs have.
2) Getting that background absolutely white can be tricky. Using a light tent with a white acrylic base inserted into it can help. You can also try increasing the contrast using photo editing software such as Photoshop.
3) If you are using any kind of artificial lighting, make sure that your camera’s white balance is set to match the lighting conditions. If it helps, you can photograph a grey card under your lights, remember to fill the frame with it and see what colour temperature your camera selects when it is on auto white balance. Better still, take a raw photograph with the grey card and then use Adobe Camera RAW (or Adobe Lightroom) to set the white balance with the white balance tool. You can then use this value for any subsequent photographs.

If you need further help with your product photographs, then feel free to contact Daniel via his own website for some informal advice. Visit